Optics BI
Your data team without the overhead.
Businesses generate enormous amounts of data. Turning that data into useful decisions, however, still requires time, expertise and resources that many organisations cannot justify carrying in-house.
Optics BI changes that.
Bring your data and ask questions in plain English. Optics BI analyses the data, identifies what matters and delivers clear insights, recommendations and visualisations, without requiring SQL, specialist analytical skills or technical training.
For businesses without a dedicated analyst, it provides access to analytical capability that would otherwise require additional headcount. For teams that already have analysts, it reduces repetitive work and makes the path from question to decision considerably faster.
What it does
- Questions in plain English.Ask what you want to know naturally. No SQL or query building required.
- Insights and recommendations.Understand not only what happened in your data, but what deserves attention and what the evidence suggests doing next.
- Dashboards and visualisations.Turn analysis into clear charts and KPIs that can be shared and presented.
- Data cleaning and quality.Identify and address missing values, duplicates, outliers and other quality issues before they compromise the analysis.
- Forecasting and anomaly detection.Customers and products segmentations. Surface unusual patterns, project trends and uncover changes that may otherwise go unnoticed.
- Data pipelines and continuity.Production ETL for AWS, GCP and Azure. Support recurring data workflows and retain relevant analytical context so subsequent analysis becomes more informed.
How it works
-
01
Bring your data
Upload your dataset. Optics BI profiles and assesses its quality before analysis begins.
-
02
Ask
Ask the question you actually want answered, in ordinary language.
-
03
Understand and act
Receive analysis, insights, visualizations and recommendations designed to turn the data into something you can use.
Plans, pricing and the live product are available on the Optics BI website.